How can you understand if your web site is a good site, or what is a great site?
A great site is a site that works, if you have actually created your site to sell some items, you can say that your site is a good site if it does sell products.
* But are you offering as many items as an excellent site sells, or you are just offering a few products now and then?
* Are your sales pages good enouth to consider your site an excellent website?
* Do you have enough visitors to your site to consider it a good site?
* Do you have sufficient return traffic or all your visitors are first time visitors?
* Do your visitors stay enough time to consider your site an excellent site?
* How can you know for sure if your website is a good site?
If your webite is a good site, * What kind of concerns ought to you be making to yourself to understand
ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW IF YOUR WEBSITE IS A GOOD WEBSITE
* Who cares?
* What are you searching for?
* What kind of visitors do you have?
검색 엔진 최적화 * Which is your top priority?
* How should you mesure your success?
WHO CARES?
키워드 광고 If the site belongs to a business, then the websites wear ´ t come from a bachelor, there ´ s not only one individual that can state if you have a great site, so you will need to assemble the people that are extremely interested
You will discover the techno-geeks, the sales individuals, the general public relations people, and so on and so on and everybody of them will have their own idea of what is a good site
But once again as the website belongs to ALL the business, individuals on your company who care enough to evaluate the site, need to be asked to join the group and take some responsability about the design of the website
WHAT ARE YOU LOOKING FOR?
Each of individuals who cares about the site will have their own concept of what they want out of a good website. Much of them will simply be talking on behalf of their own departments, but you need to require them to believe on behalf of the company.
Every department can have their own objetives, aspirations and goals, every one has his own concept about what is an excellent site, but they need to believe as a company, and the conclusion must satisfy the majority of them, and if you can, your must develop a great website for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every website has first time visitors, returning visitors, curious, buyers, people that showed up by error, individuals that invest a short time at the website, individuals that invest a very long time at the site, etc.
What kind of visitors do you desire, the ones that show more often, the ones that read the most pages, purchases more stuff, buys more regularly or invest the most money?
Which are the most crucial visitors for your company, to think that you have a great site?
When you get them you can be pleased that your site is a great website.
WHICH IS YOUR PRIORITY?
When you know what everyone desires, you will need to focus on everybody ´ s goals.
Will you go after increasing sees, selling more items per see, offer more info about the company and it ´ s items, enhancing consumer complete satisfaction.
After a discussion that will depend upon how many people is giving their own viewpoint about what cares most, you ´ ll wind up with your own list of top priorities, and the ones that will not be pleased with their request, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you be sure that the numbers that you are getting are telling you that your website is an excellent website, It depends …
* If your main top priority is to get visitors, then www.Alexa.com and it ´ s ranking can help you on that, however you can also use some javacript and or cookies.
If your primary objective is earnings then the sales will have the prominent voice, *.
If you are going after client complete satisfaction then you should agree with the other members of your business how will you gather complete satisfaction information and how will you weigh it, *.
All the details that you collect need to help you take company choices. It ´ s not a matter of getting as much info as you can, since too much details can be as bad as inadequate information.
Make sure that you continue measuring your success, make it part of a constant enhancement procedure, due to the fact that the web modifications month after month.
You ´ ll really be able to tell if your website is a good site.
Written by Dr. Roberto A. Bonomi